Flamin’ Hot: Retired PepsiCo Executive Richard Montañez

Once called “The Godfather of Hispanic Marketing,” Richard Montañez is the creator of Frito Lay’s Flamin’ Hot line of products. Richard held various senior roles at PepsiCo and its Frito Lay divisions before retiring in 2020. He is the author of two books, and his story is now the subject of a biopic from Fox Searchlight Films.

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